Phil Ainley

Skills

• Brand guardianship.
• Audience insights.
• Horizon scanning.
• Face-to-face network Marketing.
• Stakeholder management.
• Mentoring and management of small Marketing teams and third-party providers.
• Mentoring of junior Marketing colleagues.
• Product Marketing strategy and execution, including: technology, SaaS (MPS), insurance.
• New product development.
• Brand communications.
• Digital PR.
• Market research.
• Competitor analysis.

Digital marketing:
• Conversion rate optimisation.
• Website management.
• Content marketing.
• Email marketing including automation.
• PPC Google Ads advertising.
• Google Analytics (GA4).
• Sales / leads monthly reports.
• SEO.
• Organic and paid social media campaigns.

Creative Execution:
• PPC advertising in Google Ads, Linkedin & Facebook.
• Graphic design.
• Conversant with Adobe InDesign, Illustrator and Photoshop.

About

I am an experienced marketer for both digital and offline channels with 20 years' agency experience and 9 years of client-side experience.
I have worked across many sectors including:
Education
Construction
Engineering and Manufacturing
Financial Services
Legal
Health and Safety
Health and Wellness