Kevin Cleonis

Head of E-commerce Growth | Shopify DTC | Paid Media, CRO, Retention

Manchester

View resume

Skills

Shopify (Theme & UX optimisation), DTC E-commerce Strategy, Growth Strategy, CRO, A/B Testing, Conversion Copywriting, Landing Page Optimisation, PDP Optimisation, Funnel Building, Meta Ads, TikTok Ads, Google Ads, YouTube Ads, Creative Testing Frameworks, UGC & Influencer Marketing, Ambassador Programs, Email Marketing, Lifecycle Marketing, Brevo, Klaviyo, GA4, KPI Dashboards, Reporting & Analytics, Customer Journey Optimisation, Offer & Pricing Strategy, Merchandising, Product Launch Strategy, Brand Positioning, Creative Direction, Project Management

About

E-commerce Growth Manager with 7+ years of experience building and scaling Shopify DTC brands end-to-end. I specialise in full-funnel growth: acquisition (Meta, TikTok, Google), conversion rate optimisation (landing pages, PDP, checkout), and retention (email/CRM, LTV strategy).

I’ve launched and scaled my own dropshipping and branded e-commerce stores, and I’ve helped 300+ businesses grow revenue through strategy, creative testing, and data-driven optimisation. I’m comfortable owning the growth roadmap, working with creators/UGC, improving site experience, and translating numbers into clear actions (CAC, AOV, LTV, MER, ROAS).

Based in Manchester and open to UK opportunities (remote, hybrid, or on-site). Portfolio: [https://somarketingcenter-source.github.io/hiere-kevin/kevincleonis.html](https://somarketingcenter-source.github.io/hiere-kevin/kevincleonis.html)