Erin Andrea Craske

Skills

Subject Expertise: I bring 20 years of senior business experience across global FTSE companies including Walgreens Boots Alliance, Mars, British American Tobacco, L'Oréal, and Reckitt Benckiser. This spans strategic roles from Brand Executive to Global Head positions, managing budgets up to £68M and leading international teams across 60+ countries. My experience encompasses all core business areas: strategic management, marketing, operations, financial management, and international business.
Educational Foundation: My Honours degree in French Linguistics & Pedagogy provides foundational pedagogical knowledge, while my current MBA in Applied Psychology (progressing to PhD) demonstrates commitment to evidence-based learning approaches. I'm fully committed to obtaining a recognised teaching qualification within the required timeframe.
Psychology and Learning Expertise: With 30+ years studying psychology and current MBA/PhD research in Applied Psychology, I bring deep understanding of learning processes, motivation, and individual development. My specialisation in "Business Owner & Leadership Psychology" enables me to bridge psychological insights with business education, helping students understand not just what to learn, but how their minds work and what drives success. I hold multiple psychology-related certifications including Emotional Intelligence, Mental Health, and Counselling Practitioner qualifications.

Proven Teaching Excellence: At 18, I progressed an 8-year-old from no French to top of his class in one year using methods that modern pedagogy now recognises as neuropsychologically-based learning practices, leading to a job offer from a private French lycée. Throughout my 16-year career developing professionals, I achieved 100% career progression among ALL my direct reports through systematic mentoring and development approaches.
Inclusive Teaching Capability: My international experience across 40+ countries demonstrates cultural sensitivity essential for diverse learners. I hold ICF Business, Life & Arts Coach and ILM Business Mentor certifications, showing professional capability in individual development planning and inclusive support strategies.
Digital and Communication Skills: I've created educational YouTube content, managed digital transformation initiatives, and successfully presented complex strategic concepts to C-suite executives across diverse cultures. My systematic approach uses evidence-based methods including retrieval practice, Socratic dialogue, and active problem-solving to make learning memorable and applicable.
Innovative Teaching Design: My creative, open-minded, resourceful, and artistic nature enables me to develop engaging materials and approaches suitable for any learning challenge. I excel at transforming complex business concepts into accessible, memorable experiences through storytelling, visual design, and interactive methods. My psychological background allows me to understand the individual needs and motivations of different students—I don't see them as a student mass but as unique individuals with distinct learning styles and personal goals.

About

I believe education should be engaging, safe, and give learners genuine ownership of knowledge—not just facts to pass exams. I also believe in empowerment, confidence, and deep understanding over mere information transfer.
With 20 years in business strategy and deep academic focus on psychology, I've made it my mission to re-educate how we teach business and leadership. Traditional education scratches the surface with frameworks while ignoring the real drivers of success—human behaviour, mindset,
continuous improvement, and strategic thinking. I bridge that gap, blending business expertise with psychological insights for transformative learning.
My commitment to educational excellence spans beyond formal contexts.
At just 18, while a second-year university student, I progressed an 8-year-old from no French to top of his class (N1) in one year using intuitive methods that modern pedagogy now recognises as
neuropsychologically-based learning practices. This success led to a job offer from a private French lycée. I also helped a student advance from minimal school-level French to passing her French University Exam in Geneva in 9 months.
My success across diverse contexts stems from an intuitive ability to understand human psychology and motivation. Whether helping students, developing award-winning brand strategies by 'walking in consumers' shoes’, influencing boards, or achieving universal career progression among my direct reports - answering their needs first, before asking for their contribution. I consistently identify what drives people at a deeper level. This psychological insight allows me to create educational, developmental, and strategic approaches that resonate authentically with actual needs rather than assumed ones.
Currently, I specialise in Business Owner & Leadership Psychology, developing methodologies that challenge conventional thinking and encourage learners to see business as a deeply human, ethical endeavour.
While respecting prescribed curricula, my strength lies in enriching standard content with critical thinking and modern, practical perspectives that help students apply concepts in real-world contexts. Education should empower students to question assumptions, understand the 'why' behind business success, and build confidence to lead and innovate.